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SELECT 
  cscart_ult_product_descriptions.product_id, 
  cscart_ult_product_descriptions.short_description, 
  IF(
    cscart_ult_product_descriptions.short_description = "", 
    cscart_ult_product_descriptions.full_description, 
    ""
  ) AS full_description, 
  cscart_ult_product_descriptions.meta_keywords, 
  cscart_ult_product_descriptions.meta_description, 
  cscart_ult_product_descriptions.search_words, 
  cscart_ult_product_descriptions.promo_text 
FROM 
  cscart_ult_product_descriptions 
WHERE 
  cscart_ult_product_descriptions.product_id IN (
    96593, 96592, 96591, 96590, 96589, 97405, 
    96929, 96736, 96616, 94871, 97239, 
    97237, 96984, 96622, 97235, 97234, 
    97213, 97177, 97176, 97175
  ) 
  AND cscart_ult_product_descriptions.company_id = 1 
  AND cscart_ult_product_descriptions.lang_code = 'en'

Query time 0.00019

Explain
id	select_type	table	type	possible_keys	key	key_len	ref	rows	Extra
1	SIMPLE	cscart_ult_product_descriptions	ALL	PRIMARY,product_id,company_id				1	Using where